Have you heard of using video marketing to help grow your business, Jan Berkowitz asks. There are many things you can do, and there are many things you need to know and not leave out as well. Don't think you know enough, as part of learning is to continue learning and growing with the current trends. 

 Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see. Watch, learn and do is a good motto says author Jan Berkowitz. 

 Your best bet for creating a successful video clip is to aim for short and sweet. Most online users have notoriously short attention spans. They want the information they seek instantly or not at all. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer. This is a valuable insight that you can use over and over says marketer Jan Berkowitz. 

 When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer. 

 If you want your videos to go viral, it's vital that you create solid content. The equipment you use to shoot the video does not determine how many will view it. Your customers will view a video if they are interested and they think it is important. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have. 

 Find a quality video editing software and learn how to use it. Your videos will be a lot better if you can cut the parts your viewers do not need to see and can smoothly transition from one segment to the next. Keep your videos short, well-structured and do your best to keep your audience interested, says Jan Berkowitz 

 Keep all of your videos optimized. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. Also, add in your keywords. Contact information can be included so that you can be easily contacted by customers for more information. 

 One good way to make a marketing video that gets attention, Berkowitz says is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get less people asking questions so you have more time to work on other things. 

 Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users. 

 Now that you know a little more about affiliate marketing, you should have a better idea as to what to do. Use the strategies and things you've learned here in order to create an effective campaign. Jan Berkowitz reminds you to track your results, and make sure you're continuing to learn more as you go along.